Lisa Sakai Quinley

Brand History, Vision, & Key Values

little q is a rebranding of the name "acorn" which was born in 2015 and based on a senior thesis design project developed by Lisa Sakai Quinley, graphic designer, living in New York City. Influenced by the animal kingdom, design, and international development since she was a child, she found her voice in anthropomorphism of animals beginning with her collection of stuffed toy hippos. The project initially started as a children's toy brand specializing in the design, development, and fabrication of fun, approachable, educational products for children on the topic of gender equality, with dreams of branching out into additional areas.

Brand Message & Copywriting Style

little q values your child's learning and their ability to have fun while doing so! We proudly present to you our innovative and illuminating games and toys, designed and developed specifically to boost curiosity, inspire inquiry, and nurture imagination within a diverse range of topics, while keeping your child entertained throughout the day!

(Use active verbs; emphasize combination of entertainment and education; highlight our focus on teaching, learning, and introducing a range of topics.)

little q: Logos, Colors, Alternate Marks and Marketing uses

River Horse Publishing Entity: Logos and Alternate Marks